They also have a slight sweet taste so if you do end up accidentally tasting the gloss, it doesn’t feel off-putting. There is a sweet fruity-vanilla scent to these, which I actually prefer to a straight vanilla. The applicator is an oversized wand that distributes just the right amount of product efficiently onto my lips. Although I find them a little bulky, the clear thick plastic looks fun and modern without looking cheap. The packaging of these glosses is reminiscent of some higher end glosses.

The shades seem to go in and out of stock fairly quickly, so I found it easiest to buy them online instead of trying to look for them in physical stores.

They retail on both sites for $8.99, and as is the case with drugstore brands, there are often buy one, get one 50% off or 3 for 2 promotions. I bought most of the shades from Ulta, but there are 5 shades exclusive to CVS: Opal, Brass, Ruby, Heat, and Sand. I initially bought just a couple of shades to try, but went back for more after testing them out…and now I own 12 of the 15 shades. It’s no secret that glosses have been making a huge comeback this year, and I wanted to see how they compared to some other lip glosses that have been released recently. The glosses have hyaluronic acid for added hydration and smooth lip lines.

As soon as I saw initial swatches of the neutral shades, I was sold. My purchases definitely lean more toward high-end products, but I actually use and love trying drugstore products as well. It’s been a long time since a drugstore product has really caught my attention, but the recent launch of the Maybelline Lifter Gloss with Hyaluronic Acid is one of the most exciting lip product launches I’ve seen all year – drugstore or not.

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